In the world of progressive metalcore, few bands have captured the attention and admiration of fans as quickly and intensely as Invent Animate. Formed in 2012 in Tyler, Texas, the band’s journey from humble beginnings to becoming a renowned name in the music scene is a testament to their talent, perseverance, and the power of grassroots support.
Formation and Early Days
Invent Animate began as a passion project among friends: Ben English (vocals), Keaton Goldwire (guitar), Caleb Sherraden (bass), and Trey Celaya (drums). Their shared love for heavy music and desire to create something unique propelled them forward. Initially practicing in a garage, they honed their sound, blending intricate guitar melodies, thunderous drumming, and emotive vocals.
Breakthrough with “Everchanger”
The band’s debut album, “Everchanger,” released in 2014, marked a turning point. The album received critical acclaim for its technical prowess, poignant lyrics, and atmospheric soundscapes. Songs like “Naturehold” and “Courier” showcased their ability to seamlessly weave between crushing breakdowns and ethereal melodies, captivating listeners and setting them apart in the crowded metalcore landscape.
Building a Dedicated Fanbase
Driven by their powerful live performances and strong online presence, Invent Animate quickly amassed a loyal following. They toured relentlessly, connecting with fans on a personal level and solidifying their reputation as a force to be reckoned with in live settings. This grassroots approach not only expanded their fanbase but also laid the foundation for a thriving community centered around their music.
Merchandise and Branding
Central to Invent Animate’s rise was their strategic approach to merchandise and branding. Understanding the importance of connecting with fans beyond music, the band crafted a distinctive visual identity that resonated with their audience. Their merchandise, ranging from intricately designed t-shirts to limited-edition vinyl records, became coveted among fans and collectors alike.
The band’s merchandise strategy wasn’t just about selling products; it was about creating meaningful connections. Each item was carefully curated to reflect their music’s themes and aesthetics, offering fans a tangible way to express their support and allegiance. Whether it was through exclusive designs or collaborative releases with artists, Invent Animate fostered a sense of community through their merchandise, turning fans into ambassadors for their music.
Continued Success and Artistic Growth
Following the success of “Everchanger,” Invent Animate continued to evolve musically. Their sophomore album, “Stillworld,” released in 2016, further solidified their reputation. Tracks like “Darkbloom” and “Celestial Floods” showcased a maturation in songwriting and a deeper exploration of themes like introspection and resilience.
As they toured globally, sharing stages with prominent bands and headlining their own shows, Invent Animate’s impact on the progressive metalcore scene continued to grow. Their ability to blend technical proficiency with emotional depth resonated with audiences worldwide, earning them accolades and recognition as pioneers within their genre.
Legacy and Future
Today, Invent Animate stands as a testament to the power of dedication and artistic integrity. From their early days in a garage to headlining tours and festivals, the band’s journey reflects their unwavering commitment to pushing musical boundaries and connecting with fans on a profound level.
Looking ahead, Invent Animate shows no signs of slowing down. With each album and tour, they continue to push their creative limits, inspiring a new generation of musicians and fans. Their story—from garage to glory—is not just one of success, but of resilience, passion, and the enduring impact of music that speaks to the heart and soul.
In conclusion, Invent Animate’s rise to fame is a testament to their musical talent, relentless work ethic, and the support of their dedicated fanbase. Through strategic Invent Animate merchandise and a commitment to artistic growth, they have carved out a distinct place in the progressive metalcore scene, leaving an indelible mark on the hearts and minds of listeners worldwide.
